A Facebook page is offering to give away a full year of groceries to 150 lucky families if they like and share a Facebook post.
The page, called Lidl Club, also claims Facebook users need to comment “Done” on the post to stand a chance of winning. An example is below.
To celebrate Lidl’s anniversary this year we have decided to do something a little different. We will be awarding 150 lucky families with a full year of groceries. All you must do is share and comment ‘Done’ below for your chance.
Like our page for updates. Good luck!
It’s a like-farming scam, whereas the page admins are trying to trick Facebook users into engaging and spreading a Facebook post using deception, since there isn’t actually a prize on offer.
The aim of these Facebook pages varies. It is possible that the page may later try and lure Facebook users to spammy marketing websites which harvest user information. It’s also possible the page is building a database of Facebook users to target with more serious scams. It is also possible that those who engage with these posts may receive messages from the page that are designed to lure them into scam.
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The page itself has nothing to do with the Lidl supermarket chain, which is demonstrated by its lack of a blue verification tick and its Page Transparency feature shows it was only created a handful of days before the “giveaway” post was published.
All the official Lidl pages on Facebook (Lidl US, Lidl GB etc.) were created many years ago, and all have the blue verification tick next to their name. Offers or promotions from other unofficial pages are likely to be scams.
We don’t recommend engaging with these posts or sharing them on your own feed, since this also puts your friends at risk as well.
You can learn more about fake Facebook competitions on our post here.