Social media has been alight this week with the apparent announcement by condom manufacturer Durex that they will be releasing a new flavour to their existing range, eggplant.
For us Brits, that’s an aubergine.
The rumours started when the Durex Global account released a tweet announcing the new flavour along with an image of the packaging, below.
The Durex brand quickly began trending on Twitter, and needless to say, the announcement was met with a mixture of both disgust and mockery, often to do with the fact that the eggplant is a key ingredient in India’s signature dish baingan ka bharta.
However it’s a hoax. Yes Durex did tweet the announcement, but in reality it is part of a campaign stunt by Durex to introduce a condom emoji on social media platforms like Facebook, WhatsApp and on smartphones, to help younger people discuss safe sex.
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How are safe sex and eggplants connected? Apparently the eggplant is used to denote a male’s private parts. Of course.
Durex revealed the hoax to The Mirror, saying –
“Durex knows there is no place for an aubergine when it comes to safe sex. It’s just as questionable, in fact, as a decision not to introduce a Safe Sex Emoji to empower young people to talk about sex, safely, in a language they are comfortable with.
So it turns out that eggplant flavoured condoms actually won’t be coming to a pharmacy near you.